The new Directors of Tourism for the North American markets have already introduced strategic plans to create the maximum impact in their respective markets.
These plans were outlined in a press conference on Tuesday, held at the headquarters of the Antigua and Barbuda Tourism Authority (ABTA), which saw the Directors gathered with the CEO of the ABTA, Mr. Colin C. James and Consultant to the Ministry of Tourism, Ms. Shirlene Nibbs, to formally present these plans to the media and public.
Ms. Kim Jack Riley who is responsible for the largest and most diverse market, USA said the important focus for her is to bring the perspective that marketing to the United States is not one dimensional but is multi-faceted because each state is different; therefore, my background in digital and destination travel marketing will assist greatly in bringing the US travelers to Antigua and Barbuda.
During the conference Ms. Jack-Riley indicated how she has already begun marketing the twin island state.
Mr. Colin Skerritt, with a background in Global Accounts Management and aviation says he plans to broaden multi-cultural promotions in the Canadian market as well as look for strategies to reach the millennial traveler and focusing on increasing airlift from this key market.
He is positive that in spite of the current economic situation in Canada, his efforts will meet with successful results.
Ms. Kim Jack Riley and Mr. Colin Skerritt have been on island for the past week engaging in a series of product familiarization tours and meetings with key tourism executives, which will aid and assist them in their destination marketing efforts.