Antigua and Barbuda has received another destination boost after a multimillion dollar retailer brand chose the twin island state as a feature in its Spring/Summer 2017 Style Guide.
J. Crew, a multi-brand, multi-channel American fashion retailer was hosted by the Curtain Bluff Resort for the backdrop to the latest fashions by the company.
This Spring/Summer campaign feature, comes after H&M featured Antigua and Barbuda in their 2016 swimsuit commercial, further strengthening the fashion connection to Antigua and Barbuda and encouraging conglomerates and businesses to choose Antigua and Barbuda as their backdrop.
With 3.8 million followers across Instagram, Twitter and Facebook and over 80 million copies of catalogs distributed in a year, tourism officials are expecting this to be great visibility of Antigua and Barbuda, particularly in the US market, to a targeted demographic.
This visibility will inspire J. Crew shoppers to discover Antigua and Barbuda firsthand, increasing the number of visitors, with some followers on social media already asking where the photos were taken, media release noted.
J. Crew operates more than 551 locations throughout the United States and world, as well as doing business through their catalog and online. It is one of the most popular brands for women’s, men’s and children’s apparel and accessories, including a wedding line, with an annual revenue of $2.227 billion. It’s Spring/Summer 2017 Style Guide is now available in print and online.